5 Ways to Build Your Authentic Brand

Social and mobile technologies are reshaping how we interact, communicate and glean insights, so it is has become even more imperative for today’s professionals to invest the time and resources required to build an authentic presence highlighting their best qualities. A strong personal brand has the ability to open the door to new businesses and career opportunities.

Whether you’re just starting your career, looking to advance your career, or you are an entrepreneur on a mission, here are 5 important things to keep in mind when building your personal brand.

#1 – Let others know what you stand for:  What you value and what you represent are important parts of your personal brand, so you need to share your ideas, advice, and opinions on professional subjects anytime you get the chance to do so, whether in a face to face meeting or via social media. People can immediately judge your strengths, what you stand for, and what to expect from you. As time goes on, others get interested in your brand offering, and this leads to invitations to engage in professional activities matching your interests and competencies. This is what building a brand is all about.

#2 – Get involved in the community: Devote some time to conversations and causes that matter to you on both personal and professional levels.  When you strengthen your network, you are able to exchange ideas, find a sounding board as well as a support system among people who understand and can empathize on multiple levels. As the occasion may arise, talk to other women in your industry and ask for professional advice. Because today’s business world operates at the speed of light, having connections is a huge asset.

#3 – Make your actions and words count: Your personal brand is a combination of all your real-life interactions. This entails how you respond to situations, how you build relationships, and the impressions you leave behind. Even though your digital footprints are the easiest to follow, and a way for new contacts to learn about you, you must know that your personal brand goes beyond your online presence. It’s also about what you do in your everyday life. You must understand that every interaction that you have is a brand promotion opportunity.

#4 – Be passionate: Be passionate about what you represent. Let your enthusiasm shine the way. You can’t fake passion for a long time, so you must absolutely believe in what you do and convey that belief to others in the way of passion. Never pretend to be interested in something that you’re not.

#5 – Project a sense of belonging: If you are a woman in a male-dominated work industry or environment, you must assure yourself that you deserve a seat at that table. If you have earned your stripes, you belong. Take the confidence that comes from that and press forward.

Crеаting an authentic brand is very imроrtаnt tо аll buѕinеѕѕеѕ, whether ѕmаll оr big. To сrеаtе a winning brand, you will hаvе tо focus уоur mind on your targeted сuѕtоmеrѕ, both current аnd potential customers. Thеѕе are the реорlе уоu аrе targeting and whоm уоu wаnt to rеѕроnd to уоur brаnd.


Better Destination Media, Inc

Audrey Woodley is Brand Therapist who helps women identify solutions to their brand challenges. She uses new-age problem-solving tactics, proven strategies and customized solutions to help women build and sustain a successful brand.

No Comments Yet

Leave a Reply


Stay in the Know with Walker's Legacy

Get events, news and more

And don’t worry, we hate spam too! You can unsubscribe at anytime.


Walker's Legacy is a growing global women in business collective founded to establish networks of empowerment and access for women of color in business.