January Walker of the Month: Eunice Cofie, President & Chief Cosmetic Chemist of Nuekie

 

Eunice Cofie, President & Chief Cosmetic Chemist, Nuekie

Often noted as the modern-day, Madame C.J. Walker, Eunice Cofie is also making great strides in the cosmetic and pharmaceutical industries. With her entrepreneurial spirit and her passion to create beauty products, she is the President and Chief Cosmetic Chemist of Nuekie. Nuekie provides innovative dermatological products for women and men with skin of color. Eunice is a graduate of Florida Agricultural and Mechanical University (FAMU) with a Bachelor of Science degree in chemistry/molecular biology and completed the Harvard Kennedy School of Government Global Leadership and Public Policy Executive Education program. Eunice was honored by the World Economic Forum as a Young Global Leader in 2012 for her professional accomplishments and commitment to society, as well as her potential to contribute to shaping the future of the world by providing inspiring leadership. Forbes named Eunice as one of the 20 Youngest Power Women in Africa. The Florida Commission on the Status of Women recognized Eunice with the prestigious 2011 Florida Achievement Award for her commitment to improving the lives of women and families in her community. In 2008, Eunice was named by the Tallahassee Democrat newspaper as one of the “25 Women You Need to Know in Tallahassee”. She has been featured in noteworthy publications such as the Forbes, Scientific American, Chemical and Engineering, Florida Trend Magazine, Tallahassee Magazine, South Florida Times, South Florida Gazette, The Florida Courier and Onyx Magazine and she has also appeared on CBS and ABC affiliates, and Ghana Television.

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Q & A with Eunice Cofie

As a woman in the beauty industry, what inspiration if any do you find in the legacy of Madam C. J. Walker?

Madam C.J. Walker is one of my biggest inspirations. Her legacy in the beauty industry is what inspires me to do what I do today. She believed in herself enough to start from nothing and build a multi-million dollar empire. She had the right focus on her target market because she understood their needs. This is so important as entrepreneur – understanding the needs of your consumer. She embodied the spirit of what it means to be a social entrepreneur because she was willing to use her wealth to support social causes in her community. She has definitely paved the way and laid a foundation for which I can build upon with my company. [space]

What is one of your favorite quotes for success in business?

“I had little or no opportunity when I started out in life, having been left an orphan, and being without either mother or father since I was seven years of age. I had to make my own living and my own opportunity. But I made it. That is why I want to say to every woman present: don’t sit down and wait for the opportunities to come, but you have to get up and make them.” -Madam C. J. Walker [space]

What has been one of the most important decisions you have ever made regarding your company?

My most important decision regarding my company would be deciding to get started. We all have ideas that we want to create but some of us never take the step to actually start. Starting is everything when it comes to fulfilling your dreams. [space]

What advice would you give a woman looking to start their own business?

I would tell a young woman looking to start their own to first research her idea and talk to potential customers to find out their needs. Don’t be afraid to share your idea because it gives you an opportunity to quickly find out if it would work or if you need to change a few things about it. I also believe reading is important. Read as many business books as you can so that you can get a better understanding of how businesses work. Attend conferences and workshops in your industry to help you develop. Be willing to sacrifice shopping sprees, vacations, eating out, etc. Use that money to invest in yourself and your business. [space]

Congratulations Eunice, you’re amazing!!

Walker's Legacy
Walker's Legacy

Walker’s Legacy is a digital platform for the professional and entrepreneurial multicultural woman and exists to inspire, equip, and engage through thought-provoking content, educational programming, and a global community.

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