Rocío Guerrero Named Vice President of A&R and Cross-Cultural Strategy at Warner Music Latin America & Spain

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Photo Courtesy of Billboard

Rocío Guerrero has been named Vice President of A&R and Cross-Cultural Strategy, Warner Music Latin America & Spain at Warner Music Group. She will be leaving her post as Head of Global Cultures, Shows & Editorial Content at Spotify for this new position.

One of Gurrero’s largest projects at Spotify was lead the development of the ¡Viva Latino! and Baila Reggaeton playlists. According to ChartMetric, ¡Viva Latino! is Spotify’s fourth biggest global playlist with 8.8 million followers and Baila Reggaeton is fifth with 8.6 million followers.

Gurrero’s new role at WMG will include exploring new artist development methods in today’s digital music streaming age, as well as, scouting new talent and organizing creative collaborations for WMG artists.

“I’m looking forward to joining Iñigo [Zabala]’s team, where together we’ll continue to advocate for music globalization and diversity,” said Gurrero, “I’m especially excited to take on a more artist-centric role, this time from the label side, and from the earliest stages of a world hit.”

Before becoming head of all global culture content at Spotify, Gurrero’s main focus was Latin music. She will be carrying this experience as well as personal experiences as a Latina woman with her to WMG.

“In recent years, we’ve seen Latin music break cultural, linguistic, and geographic boundaries, and it’s just the beginning,” said Guerrero.

“Rocío has amazing expertise and experience in attracting audiences across different cultures, and delivering groundbreaking, global hits,” said Iñigo Zabala, President of Warner Music Latin America & Spain. “She will be a huge asset to our artists across Latin America and Spain, and bring in a valuable perspective as we break new, unexpected and unconventional sounds with local fans all over the world.”

Chantè Russell

Chanté Russell is a Howard University print journalism major from Raleigh, North Carolina. Her entire life has been shaped by her passion for writing, fashion and activism. Those passions have led her to create a blog entitled Be The Zeitgeist and serve as a staff writer for Howard’s student newspaper, The Hilltop. She has also written for Lady With Attitude and worked as a freelance journalist. Some of her biggest role models include Anna Wintour, Maya Angelou and her cousin, Dr. Jennifer Edwards, who inspired Chanté to attend Howard. After completing college, Chanté hopes to work as a fashion journalist and use her platform to combat cultural insensitivity within the fashion industry and improve the public perception of the industry.

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