Use Engaging Visual Storytelling in Your Next Project


There are several things that compelling visual storytelling requires, but there are a few simple tips that you can use in your next blog post, social media campaign, or project to engage your audience. Following these few simple points will improve the coherence of your message and capture your audience.  

Understand your audience and message

Different projects have different audiences. In order to utilize visual storytelling, you have to pinpoint your audience. Once you have a clear understanding of the target audience, choosing appropriate and engaging photos will be easier.

Use nuanced photos

Stock photography gets a bad rep for being cheesy and staged, which is oftentimes not far from the truth. Searching through sites with thousands upon thousands of photos makes finding nuanced and authentic stock photography increasingly difficult. Finding photos that are are visually stimulating and striking is crucial to creating a dynamic project using visual storytelling. Tie photos with a common theme together and ensure that their theme connects to the focus of your project. Once you’ve found these photos, the next step is to order them strategically.

Seamlessly integrate photos into your project

Thoughtfully selecting pictures and placing them in the appropriate places makes all of the difference. Consider anti-climactic or climactic ordering when choosing where to place the strongest photo in the series. Think of the effect it will have on your audience—seeing an exceptionally powerful image first or last in a series of photos. Make sure it is clear how the photo connects with the objective you want to emphasize the most.

Following these easy steps will ensure that your purpose is clear to your intended audience, includes engaging photos, and effectively integrates the photography with your message.

Colortstock is the first curated stock photo marketplace featuring nuanced and diverse photos of people and color. Colorstock’s place in the stock photography is central in making the industry less painfully white.

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Walker's Legacy is a growing global women in business collective founded to establish networks of empowerment and access for women of color in business.