With less than a hundred days until Christmas, retail businesses are in the last few weeks of their prepping and planning phase. With online shopping set to take center stage once again this festive season, the UK’s biggest-selling platforms are gearing up for the busiest time of the year.
What will the customer be looking for this holiday season, and how can retailers and brands best prepare for this vital influx of sales?
Shopping with intention
Etsy Trend Expert, Dayna Isom Johnson, thinks that “this Christmas, customers will be looking to shop with intention. I expect to see shoppers opting for extra thoughtful gifts that create long-lasting memories – like handsewn quilts, custom cocktail cards, and personalized chess sets”.
Louise Daniel, founder of design-led marketplace And So To Shop echoes this. “We’ll see people splashing out on good quality, beautiful decorations, gift wrap, food, and drink…. People are wanting to create magical memories. Keepsake baubles, personalized stockings, treat food, and matching pajamas will help to bring that magic”.
Daniel adds “we’re also seeing a massive increase in eco-friendly product sales as people are wanting to shop more sustainably”.
Murray Lambell, eBay UK Vice President and General Manager adds “customers are looking to spoil their loved ones more than ever, yet it’s no surprise with the current economic outlook that getting great value presents is front of mind for many”.
Prepare earlier than ever
Preparation for the busiest period of the retail year is the key to a really successful Christmas. And this year, it looks like shoppers will be purchasing early – nobody wants to be caught out like last year with last minute restrictions and lockdowns. (continue)