Why Your Business Needs A National Tour

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In a world full of noise, clutter and global competition, how can your business stand out?  Everyone is looking for the next new trend to attach themselves and their business to. People are always looking for solutions to their problems. [space] What better way to share the solution your business offers than through a national tour? [space]

What sticks out most with your customers is what you offer on your national tour which should relate to them and make their life easier.

There are 3 reasons why a national tour is a must for your business in 2014.

  1. Your business will lead a new trend within your niche. If you’re in an industry such as coaching or consulting where you have numerous competitors, you need to find something that sets you apart from the rest. Most people are only doing what they see others do within their niche. This is your opportunity to stake your claim as an authority on your subject matter while blazing a new trail for others to follow.
  2. You will attract new clients because you came to them. In the age of technology where everyone is working in a virtual manner, meeting with current and potential clients face to face will strengthen any business bond between you both. The human connection is not dead in a tech-savvy world. In fact, it’s wanted more than ever. The exception is people are looking for quality, authentic face to face interaction.
  3. Your brand will expand in more cities quicker with word of mouth testimonials from those who attended your tour. People love to talk especially on social media. Once you host a stop in a city and the attendees leave in awe of the experience you gave them, they will in turn tell others. You receive brand ambassadors from the sheer fact you provided an unmatched experience and now they want to share what you do with others.

As you continue to think of reasons why a national tour should be a part of your 2014 plan, remember one thing: People want what you’re selling. Sometimes you have to connect with them face to face to develop a business bond where they become great and long-term clients. [space] Planning and executing a national tour may seem daunting at first but the connection and brand awareness it builds will help your business be the preferred selection over others.

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Walker's Legacy is a growing global women in business collective founded to establish networks of empowerment and access for women of color in business.