Success Profile: Joyce Reed, Founder of Hurt2Heal

Walker’s Legacy Profiles recognize unique women of color in business who embody the legacy of Madam C.J. Walker, the first female self-made millionaire.  In this installment, meet Joyce Reed, Founder of Hurt2Heal.

Founder of Hurt2Heal, Joyce Reed, has a story filled with trial, tribulations, and obstacles that she fought to overcome. A survivor of multiple forms of abuse, at a young age Joyce found her life going down a path of hurt and pain which would lead her to discover her purpose of supporting women who have similar stories. As a result, Joyce founded Hurt2Heal Inc. as a non-profit organization that serves as the voice for those who have been victims of abuse.

Since then, Joyce has used her platform to host events and provide resources for abuse victims such as self-defense workshops, counseling, and access to a 24/7 statewide hotline. Furthermore, on the Hurt2Heal website visitors can also find Joyce’s line of self-defense products including pepper spray disguised as lipstick.  

Realizing that her story is one that needs to be told, Joyce released her first book Hurt Used To Live Here with the hopes of inspiring other women with her journey. The book is based on Joyce’s story and follows a teenage girl who has experienced domestic violence, death, molestation, teenage pregnancy and many other obstacles through her life and shows how she deals with her wounds in her adult life. As Joyce prepares to release her second book, Speechless No More, she plans to use this book as a way to tell the stories of survival of other women she’s met who have been products of abusive situations.

To learn more about Joyce, her organization, purchase her book or related products visit


Walker's Legacy

Walker’s Legacy is a digital platform for the professional and entrepreneurial multicultural woman and exists to inspire, equip, and engage through thought-provoking content, educational programming, and a global community.

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Walker's Legacy is a growing global women in business collective founded to establish networks of empowerment and access for women of color in business.