Detroit, MI—Walker’s Legacy has announced Jessica Byrd as its new Detroit City Director. The expansion of these additional chapters brings the organization’s local engagement to 15 cities nationwide. City Directors work to implement the Walker’s Legacy mission in their local business communities through impactful in-person programming, organizational collaboration, and partnerships.
“Walker’s Legacy understands that the power of our organization comes from the power of the community that we work hard to build every day,” said Natalie Madeira Cofield, Founder & CEO of Walker’s Legacy. “Extending our programming to local markets provides an opportunity to take our digital engagement offline through meaningful programming and encourages the development of local ecosystems of support that are critical to the women we support.”
Jessica brings expertise in marketing management, content communications, social media strategy, and event marketing. She is highly notable for executing integrated marketing strategies in today’s new age media and recently completed her Master’s in Integrated Marketing Communications from Eastern Michigan University. Jessica is known for her productive relationship building to implement partnerships, sponsorships, and communication plans for businesses, organizations, and emerging entrepreneurs.
“It’s an honor and a privilege to join forces with an organization dedicated to the success and development of multicultural women,” said Jessica Byrd, Detroit City Director at Walker’s Legacy. “As women of color, we have to learn to create our own access and take up space boldly. I’m excited to further Walker’s Legacy mission in my local footprint to create a space for women to thrive professionally and in entrepreneurship, while also promoting sisterhood and community.”
“It has been an amazing experience building community with these dynamic women across the country. Adding an additional 6 City Directors to our Walker’s Legacy Leadership Family has been remarkable. I am so excited that we have the opportunity to expand our programming into 6 new communities this year reaching more multicultural women and serving as a resources pipeline to build local ecosystems of support,” said Gaybrielle LeAnn Gant, Director of Communities and Events leading the City Directors initiative. “I have absolutely loved getting to see each of our City Directors in action, meet the members of their communities, and watch them at work to advance the mission of Walker’s Legacy. This past month has been a true testament to the power of collaboration among multicultural women and sisterhood—I can’t think of a more fulfilling space.”
For more information on this programming series and the Walker’s Legacy City Directors may be found here.