Tech Leader Caroline Tsay Joins Coca-Cola Board of Directors

Caroline Tsay, CEO of Computer Software, Inc., has joined the board of the Coca-Cola Company as the first Asian American in the history of the company.

The native of California’s Silicon Valley and Stanford University graduate, was officially elected to the Coca-Cola board on April 25th. From her work in technology to her perspective as the youngest member of the board, Tsay brings a number of experiences to the new position.

Before starting her own company in 2017, Tsay was vice president and general manager, software, for Hewlett Packard Enterprise. Prior to that, she had over a decade of product leadership roles across the consumer search, e-commerce, customer relationship management, and advertising businesses at Yahoo Inc. and IBM Global Services. She also serves on the boards of Morningstar and Rosetta Stone.

She has been recognized on The National Diversity Council’s Top 50 Most Powerful Women in Technology and the Silicon Valley Business Journal’s 40 Under 40

One of Coke’s big opportunities, Tsay said, is to use technology to connect the dots between consumers and the company.

“How do you bring in all of that data and information from the end consumer so that you can adjust and adapt and incorporate that into product development, into marketing, into the sales efforts?” she said.

“Technology can absolutely address this, whether it’s through social media, through technology platforms. Knowing what to do with that information from advanced analytics is really important.”

She’s also the fifth woman on the Coca-Cola board, which now has 16 members. “I’ve been lucky in the sense that I’ve been on boards where there have been a number of women,” she said. “I actually haven’t been in a situation where I’ve been the only one, which has been surprising given the statistics.”

She’s also been a part of a number of organizations that promote gender diversity on boards, including the Athena Alliance and theBoardlist.

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