Breast Cancer Awareness Month is an annual campaign that focuses on educating people about the importance of early screening, tests, and more, to help get ahead of a diagnosis. Studies show that one in eight women will be diagnosed with breast cancer in their lifetime. In 2020, an estimated 276,480 new cases of invasive breast cancer are expected to be diagnosed in women in the U.S., along with 48,530 new cases of non-invasive (in situ) breast cancer. For women in the U.S., breast cancer death rates are higher than those for any other cancer, besides lung cancer (BreastCancer). But there is good news: when breast cancer is detected early (localized stage), the 5-year survival rate is 98%. It has never been more vital for women to stay aware of the steps they can take to prevent breast cancer.
In honor of Breast Cancer Awareness Month this October, Walker’s Legacy is proud to spotlight two fierce female entrepreneurs and breast cancer survivors who have created companies dedicated to the dignity and comfort of those recovering from breast cancer surgeries. These female founders have developed products that ensure comfort, confidence and dignity for women after undergoing breast cancer surgery, drawing from their own experiences.
Founded by Dana Donofee in 2013, AnaOno designs intimates for women that have undergone breast surgery, often related to a cancer diagnosis. The company recognizes that not all breasts are (re)created equally, and have found a way to embrace the different breast shapes and surgery outcomes. Every piece is designed with intention to meet the specific needs of these customers and patients that are not met by traditional lingerie options.
After its launch, AnaOno became the number one breast cancer bra on the internet. The Today Show, People, USA Today, Huffington Post, and many more described AnaOno as, “Breast Cancer Lingerie Line [that] brings sexy back!”
Today, Dana is very active in the breast cancer community and is involved with multiple nonprofits. She is a member of Living Beyond Breast Cancer’s board of directors and is a Metavivor advocate, and is most proud of being able to make a difference in the lives of women worldwide and is honored to continue to spread her mission of beauty, confidence, and empowerment.
To learn more about the company, click here.
After waking up from her breast surgery with a metal shield covering her chest, founder Kim P. Haley decided to invent the Medebra: a post-surgical recovery bra for breast cancer and other patients in recovery. The bra offers maximum support, pouches for drains, soft fabrics and adjustable Velcro straps for comfort and ease of wearing while still feeling dignified, confident, and comfortable.
The Medebra has done so well that even breast cancer surgeons have praised Haley’s product over comfort, accessibility, and style. Remaining confident in oneself has never been so important for women diagnosed with breast cancer.
Haley’s hope is that Medebra gives other women some sense of power, strength and feeling of femininity and allows them to realize that they are still the same person and they are still beautiful.
To learn more about Medebra, click here.